App store optimization is a very important concept for developers. Through the years, there has been a lot of myths that have also increase due to the rising demand for apps. Ranking high on the app store has become so competitive that people will do whatever it takes to achieve that.
In this article, we will debunk all app store optimization myths to set the record straight. Here we go!
The app description is not that important
This is so not true! May it be on the phone or pc app store download, people tend to rely on the description to make their final decision to download. The description is sort of the summary of what the app is all about and all its features. It is supposed to entice the potential user to finally click that install button. In return, when many people download your app, you rank higher in the app store. Thus, descriptions are very important when written correctly.
Do not take user ratings and downloads seriously
Wrong again! In fact, you must take user ratings and downloads seriously. Both are clearly identifiers of how successful your app is. Potential users also refer to user ratings and the number of downloads to see if many people like it. When people genuinely like your app, they will give it a high rating and leave a very helpful review.
Just getting the app on the app store means you made it
Let’s face it, with millions of apps in the app store, yours could get lost easily if it won’t catch people’s attention. Being on the app store is a big deal but you should not stop there. You have to make sure that people will actually download, use and keep using your app for a very long time.